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Are you a creative person? This question is difficult to answer objectively, but now researchers say that asking people to name random words and assessing how different they are could be a new way to measure creativity.
Jay Olson at Harvard University and his colleagues call this word puzzle the Divergent Association Task (DAT), because it measures divergent thinking, a component of creativity involving generating diverse solutions to open-ended problems.
Traditionally, researchers have used two main approaches to assess creativity. One is to give someone …
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