HOUSTON, TEXAS - MAY 28: An attendee of the National Rifle Association (NRA) annual convention argues with gun control advocates outside of the George R. Brown Convention Center on May 28, 2022 in Houston, Texas. The annual National Rifle Association convention comes days after the mass shooting in Uvalde, Texas which left 19 students and 2 adults dead, with the gunman fatally shot by law enforcement officers. (Photo by Brandon Bell/Getty Images)
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Supercommunicators review: Learning how to change deeply held beliefs

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In Charles Duhigg’s new book, we discover why some people are great at getting others to alter entrenched views, where conversation fits in and how neuroscience underpins it all

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