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Social Media And Influencer Advertising and marketing For Selling Sustainable Tourism Destinations: The Instagram Case

Instagram is a crucial device for the selection of tourism destinations. Instagram travel influencers appear to play a significant role on this course of, usually utilizing geo-location information to make their posts even more impactful. Nevertheless, there isn’t a evidence of them performing such a job in sustainable locations, although these locations are rising and to a big extent are the longer term in tourism. This paper aspires to shed light in this area specializing in sustainable destinations.

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